Ockham technologies case - Free Essay Example

Sample details Pages: 3 Words: 919 Downloads: 10 Date added: 2017/06/26 Category Technology Essay Type Narrative essay Did you like this example? The case ends as James Triandiflou, the founder of Ockham Technologies, describes the companys early growth in launching an enormous deal with IBM and triumph over financing their business operations because it received financing offers from successful investors and venture capital firms. However, Ockham continues to face operational problems from assembling its human recourses to establishing outsourcing relationships for its on-going success. Rationale for problem selection: James Triandiflous faced problems with assembling his executive team. Though Ockham Technologies assembled its founding team, numerous problems arose: (1) there was â€Å"friction† between co-founders Triandiflou and Meisenheimer as they shared different prospective on companys control issue leading one to make decisions without the involvement of the other (p 12). (2) Building the companys board of directors was also a challenge. Triandiflou had issues with having two members from one venture firm because he wanted to keep his board small. If Ockham does not bring together the right people, it may risk falling apart and thus jeopardizing the growth of the company. Ockhams founding team was inexperienced. Triandiflou was aware that he needed broad range of skills. On the other hand, his team was lacking experience in the industry. The case mentions, that he was looking to find â€Å"the best athletes by hiring the â€Å"best people.† (p. 4). When it came down to developing their actual product, his team did not have the knowledge, so they relied on outsourcing their software development to Ron Hardin from Flex Solutions. They were extremely lucky to land the $100K IBM deal considering their software prototype presentation with IBM was not well prepared (pp. 6-7). Judging on their PowerPoint slides from Exhibit 5, not much thought was put into their presentations (p. 18). One point to note is that working with a big company like IBM can also pose high risks. If Ockham fails to perform according to IBMs expectation, rumors will spread, and customers would lose confidence. Therefore, Ockham may never win another deal again. Trouble deciding to outsource their system development work. Ockhams dilemma was deciding either to outsource their product development or operating in-house. First of all, the team was not satisfied with the quality and progress of their progress with Flex Solutions (pg. 6). Their insecurities led Ockham to reconsider their equity deal with Flex Solutions, which they had previously discussed. Ockham decided to pay cash for their work instead of having a stake in Ockham Technologies (p. 7). Secondly, Triandiflou lacked operational skills for a software startup if he decides to hire its own developers. Ockhams realized that the deadline to deliver the product was tight. If Ockham does not decide quickly, it can risk losing their biggest customer. Action Plan: Don’t waste time! Our writers will create an original "Ockham technologies case" essay for you Create order Enhance communication and establish boundaries to reduce employee conflicts. Conflicts in the workplace arise as a result of numerous factors. In the case, tension between the co-founders was due to values and goal differences in the company (p. 12). Jim Triandiflou and Mike Meisenheimer need to establish healthy boundaries and open communication in company involvement for smoother operations of their business. â€Å"Divide and conquer† as mentioned in the cast, is an effective strategy. When resources are limited (such as this case), it is essential to ensure duties are segregated. This way, restrictions are created, and no one person would have complete control over a process, and all would be partially involved. This might help alleviate some control issues that currently exist with the company. Ockham Technologies should obtain financing from Noro-Moseley. While comparing the alternative financiers, Noro-Moseley is best suited for Ockham for two reasons: (i) they are the biggest and well-known venture capital firm in Atlanta, and (ii) two of its general partners have direct work experience in sale force management and information technology. Although Triandiflou will be giving up some control by having two board members from one venture firm (2 out of 5 or 40% as opposed to 2 out of 3 or 67% control), Ockham will benefit from having experienced members who can provide valuable resources and expertise to the company. Seeking advice from an inexperienced board member such as Bobby Crews would be less valuable to Ockhams operations and growth. Ockham Technologies should outsource their product development to NIIT, company based in India. The companys criteria in outsourcing are: (i) meet aggressive deadlines (ii) reuse 80% if the product for future customers (iii) meet specifications and quality standards and (iv) forge a productive relationship and (v) keep the costs low (pp. 8-9). The company most suited is NIIT because the company specializes in software development. Ockham would be equally price sensitive between NIIT and Thoughtmill because of equal fixed cost. However, NIITs formalized development process and strong credentials seems to be the best fit to satisfy Ockhams quality constraints. Outsourcing to Hotshot Coders seems sketchy because the lack of information provided in the cast. Their physical location is not mentioned in the case, and their fixed costs seem overly optimistic. Ockham will need to conduct further research if they decide to use Hotshot Coders. Ockham should evaluate is employee performance and operational processes on a regular basis. As the company enters the growth phase, the skills required for success evolves. A few examples of these additional skills would be hiring an accounting firm to manage their performance financially, or an advertising agency to market their product. Ockham Technologies can also use various pricing structures to broaden its product line. In either case, the overall objective for executives must be able to manage their company in a way to create value that gives a positive return to their investors, and grow their businesses.

Marketing and Spring Rolls - 12893 Words

Table of contents 2Executive summary 4 1.0 Introduction 5 1.1 Problem statement 6 1.2 Delimitations 6 1.3 Report structure 6 1.4 Methodology 7 2.0 Market research 8 2.1 Background for Research 8 2.2 Research questions: 10 2.3 Information needs / Variables 10 2.4 Delimitation/Scope 11 2.5 Research Design 11 2.6 Research Question Outcome 13 2.7 Statistical analysis 18 3.0 Culture 19 3.1 National Culture 19 3.2 Organizational culture: 22 4.0 Marketing 25 4.1 Introduction 25 4.2 Defining the Market 26 4.3 SWOT Analysis - Strength, Weaknesses, Opportunities and Threats of the chosen market 27 4.4 PEST factors - Political, Economic, Social and Technological Factors 28 4.5 Segmentation - Defining†¦show more content†¦Mr. Van started his business in his private cellar where he produced spring rolls that he later sold in Tivoli garden in Copenhagen. His business grew and in 1961, the company took over its first factory. In 1964 the company changed their name to Daloon which means â€Å"the big drago n† in Chinese since dragons are known for being friendly towards humans. The company chose this name because consumer experience is something that’s being valued high within the company. Daloon has continued to grow, and today they have products sold in several European countries with their main business in UK, Germany, and Scandinavia. The company also has significant export markets in France, Finland, Spain, Austria and Switzerland. Spring rolls are still Daloon main product, and the group currently produces over 100 different varieties from 20-200 g for cooking in frying, oven and microwave. Daloon range in recent years been extended with a variety of oriental snack products in addition to the Danish specialties, the company has made over many years. The products are made in ‘state of the art’, EEC approved manufacturing facilities in the UK and in Denmark, the home country of Daloon A/S. 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International and Intercultural Public Relations †Free Samples

Question: Discuss about the International and Intercultural Public Relations. Answer: International PR International public relations are considered to be a typical type of communication that takes place all across the international borders. Communications can also being performed between and within the nations or states, institutions, groups, gatherings or even between two individuals across the geographical, national or even the cultural borders. Intercultural PR Intercultural PR are considered to be the type of the communication across the different cultures or to the groups which are socially active and even the ways the relations between the public are also being affected by the cultural aspects. Importance of Intercultural and International PR It helps for becoming the ambassadors unofficially for the particular country in an indirect way that also affects the ways of the people belonging from the other country It can also be useful when it is used as a means for the diplomacy of the public for production of the relationships which is quiet favorable with the external publics and the government It also have some disadvantages as they lack the sensitivity towards the culture which can offend the audience those are being targeted, whether it can be a localized one or all across the world and thus the negative impact is being disclosed on the particular company or the particular country. Challenges faced The challenges that are being faced can be listed as: Language barrier- One of the important and the crucial challenge for any organization as everyone neither understands English nor can speak. Cultural difference- it is also being considered to be one of the key factors as the beliefs, religious, languages and the attitudes towards any particular object varies from one person to the other. Politics- Politics is the vital most part in the organizations. Different countries follow separate code of ethics and laws. Each company need to maintain the code of ethics of that particular organization and for that particular job locations Communication channel- Communications gap is almost very important challenge for PR for the developing countries. For an instance, developing countries lack proper and fast net connected services whereas developed countries. Pepsi When Pepsi have expanded their market to China, they launched with the slogan, "Pepsi brings you back to life." What they didnt realize is that the phrase translated to Pepsi brings your ancestors back from the grave. Spirit Airlines Spirit Airlines is a carrier that is specializes in flights so that vacation getaways as the Bahamas, the Caribbean, and Florida. The ad featured a bikini-clad woman lying on a beach and glistening with suntan lotion. Above her ran the caption, "Check out the oil on our beaches: Ft. Lauderdale." However, due to the still-ongoing BP oil spill, they receive many negative feedbacks from the public. Conclusion Culture is a part of the practice and it is considered as an everyday target that it affect everything in daily life. The cultural values must supervised by the known audience. As a PR practioner, it is also important for taking and collecting the specialized notes about the happenings all around the globe. References: International Public Relations Faces Challenges: The Impact of Palanca in Shaping Mexicos Public Relations https://www.instituteforpr.org/wp-content/uploads/Intl_PR_Faces_Challenges.pdf Perceptions Of Utility And Importance Of International Public Relations Education Among Educators And Practitioners Https://Getd.Libs.Uga.Edu/Pdfs/Hatzios_Adamantia_K_200608_Ma.Pdf Intercultural Communication and International Public Relations: An Integrated Literature Review and Critique https://fs2.american.edu/zaharna/www/intercompr.htm Intercultural Communication: Its Importance To Various Career Fields And Perspective By Various Authors Http://Opensiuc.Lib.Siu.Edu/Cgi/Viewcontent.Cgi?Article=1013Context=Ojwed 10 Massive Advertising Campaign Failures https://www.cnbc.com/2011/02/17/10-Massive-Advertising-Campaign-Failures.html?slide=11 Challenges of International Public Relations https://www.ehow.com/list_6737899_challenges-international-public-relations.html